Events

Get Personal with your In-House Marketing - 31/1/2007


ICDC Liverpool Digital, 2nd Floor, Babbage House entrance, Edge Lane, Liverpool, L7 9NW

From 11.00 a.m. to 2.00 p.m.

Guest Speaker: Jan Klin & Associates

Member cost: FREE
Non member cost: FREE


This two part discussion looks at the pros and cons of desktop colour printing and takes you through what is needed to produce professional-looking marketing material in-house

Part 1 – In-house marketing material–a viable alternative to the printshop?

The cost and quality issues of producing marketing material in-house.

Challenges facing modern marketers.
Pros and cons of commercial printing.
Compare the printshop to the desktop, from quality to cost.
New printer technology offers improved price to performance ratio.
Control the cost of deploying colour printers in the office.
As the pace of doing business and the pressure on people's time increase, the attraction of targeted marketing material grows. Providing a customer with specific information, produced as it is needed and in high quality, speeds their decision-making process and enhances your image as someone to do business with. In-house production offers the benefits of lower wastage, higher relevance and independence from third parties, but how does it compare to printshops in the key areas of quality and cost?

Content includes:-

What is DIY Marketing?
Communication challenges in the information age
Explore the benefits of short run printing and personalisation.
Touch and feel the quality of in-house material – spot the differences from an out-sourced print.
Compare the costs of commercial and in-house printing.
Colour Access Control – deploy colour to key users, mono only for others.

Part 2 – In-house marketing in action – tools and tips for success

How to create ‘smart' marketing material without specialist design or IT skills.

Personalisation wins attention.
Live demonstration of brochure production.
Using database information in your marketing for a higher response.
Producing short runs with varying messages for different audiences.
Reducing wastage by producing today's information today, for 1 or 1000 customers.
Case studies of companies already producing their own marketing material and how they are
winning new business whilst reducing costs.
Moving to in-house production is not just about buying a colour printer, here we explore the design and production issues, run through some of the resources available and explain how putting yourself in direct control of your company message can make your marketing smarter.

Content includes:-

High relevance increases response.
Live demonstrations of the tools available.
Photo preparation and sources.
Using templates to minimise effort and the need for specialist skills.
‘Click and create' publishing.
Lead cost is the measure of marketing success, learn how to reduce it.
Software tools, resources and free training courses


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