Events

Introduction to CRM (Customer Relationship Management) - 25/6/2008
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The Atelier, Burton Manor, The Village, Burton, Cheshire, CH64 5SJ

From 11.00 a.m. Registration, 11.30 a.m. Presentation, 12.30 p.m. Lunch & Networking to 13.30 p.m.

Guest Speaker: Roy Casella

Member cost: FREE
Non member cost: FREE

Delivering a customer service experience which differentiates you from the competition is a goal which many organisations have but which few deliver. Business leaders who understand how to combine the power of systems and the potential of engaged people can make it happen.

At our next FREE event Roy Casella from Designated Associates will discuss how to develop a service framework supported by affordable IT which allows businesses of all sizes to provide world class customer service. You will learn how to better manage your customer base and identify and target your next customers, increasing customer retention and referral.

Roy will discuss how implementing an effective Customer Relationship Management (CRM) system can help your organisation to identify your best customers, track their activity and use this information to handle customer requests more efficiently.

The event will also provide an overview of the ‘off the shelf’ CRM systems available and how they can be used to enhance your companies existing service model in order to help increase and retain your customer base.

Finally Roy will discuss how a successful CRM system can support your marketing by managing advertising and promotional campaigns, scheduling sales calls and mailings whilst tracking the prospects that they generate.

A Message from Elaine Owen of Designated Associates

Dear Merit team

I just wanted to formally thank you for inviting us and giving us the opportunity to present.. For the record we have had a few really interested parties from the attendees who want to know more about CRM as a direct result of the seminar, so that is a positive result for result for both yourselves and ourselves. Thank you very much.

CRM is a big part of what we do and we love it, it has really made a huge difference to our business when we implemented it eleven years ago, and even more so today now it’s embedded into our very processes, customer service and the operation of the business.

Thanks again

Elaine Owen
Managing Director
Designated Associates

FEEDBACK FROM DELEGATES

Hi Chris

Re Introduction to Customer Relationship Management (CRM), 25th June 2008

I just thought I must let you know that I found the morning extremely useful. I especially found the presentation by Roy Casella from Designated Associates to be first class. Simple, straight forward and to the point. What more could one ask?

Vbw

David

David Wade-Smith
Chairman
Livesmart

PLEASE VIEW THE PRESENTATION SLIDES BELOW